Boys Of Europe is a clothing chain for the guys. In our stores you will find relaxed, uncomplicated and tough jeans fashion. Boys Of Europe has garments and knowledge that makes it easy to upgrade your wardrobe.

We are distributor of Henry Choice Jeans and Henry Choice Heritage. We also sell Jean Paul and Dovre. The company was started in 1990 and we have currently 45 stores spread across Norway.

Boys are keen to experience things together. We are here to dress you up for these occasions. In other words, you need clothes otherwise it will be awkward to hang out with bros.